I Verified My Youtube Account Why Are My Videos Not Uploading

April 14, 2022 Post a Comment

Video, Video Marketing Tips

Why Bulk Uploading is a Bad Video Marketing Strategy

4–5 minutes to read

In my 6 years as a digital marketer, I've worked with more legal clients than I can even call back. So many have come to me request why their YouTube aqueduct isn't providing them with whatever leads. Having a successful YouTube channel takes a lot of work, and a lot of factors become into creating one. But I want to impact on one specific mistake I've seen fourth dimension and time again: bulk uploads.

It's not exactly a undercover that video marketing tin can bring corking returns to your firm. Many video production companies have capitalized on this fact to sell videos to lawyers. In some cases they will leave their client with dozens of videos, but no guidance on how to use them effectively. If you're like most of the lawyers I've met, you don't have fourth dimension to deal with strategizing the release of so much content. So they make the fault of dumping all of their videos up onto their YouTube channel and their websiteat the same time.

And so right now I'd like to have a moment to talk about why this can hurt your videos' effectiveness, and give you lot some solutions that won't eat up all your time.

Consistency

Your audience and the search engines want the aforementioned thing from your website: content. Only more than that, they wantnew content. They want to see a site that is an ongoing source of new information. So let's say y'all have fifty videos that answer questions that are frequently asked by the people you are trying to concenter. It's very tempting to upload all of them at once to commencement alluring those viewers as shortly as possible, right? Resist that temptation. Google rewards channels and websites that are consistent with their content schedule. Just in the case of YouTube, a channel that uploads one video every week for fifty weeks is going to receive more than favorable rankings than a channel that uploads fifty videos in ane twenty-four hour period.

That said, you lot tin certainly upload multiple videos in a week,as long as you can go on with that schedule. If you want to upload three videos every calendar week, commit to information technology. Also, there volition be some cases where uploading multiple videos at the same fourth dimension makes sense, like if they are all linked together via annotations as a part of a series. But mostly speaking, spread it out.

Subscriber Fire

Every YouTube user's homepage is a feed of recent videos from channels they subscribe to. They are put in order of the channels they watch most frequently. If a user skips over likewise many new videos from the same channel, that channel will begin to fall downwards the feed, and eventually disappear.

So let'south say y'all have a channel that releases one video every day. Y'all have a subscriber that likes your content and watches every video. Your channel appears at the top of their feed. You lot decide if your subscribers like one video every day, surely they'll love two! That same subscriber just doesn't have the time to proceed up with 2 videos every day. Then they start missing your videos. YouTube volition take note of that, and your channel volition start to lose its placement at the acme.

This is what's known assubscriber burn down.

Overwhelming even your biggest fans with too much content at once can cause your traffic to drop dramatically. Yous are tasked with finding the sweet spot where your subscribers will check out as much of your new content as possible. This number varies widely for dissimilar industries. Big entertainment channels like Rooster Teeth upload multiple videos every day and maintain a strong audition. For professional industries, I recommend once or twice a week. I accept constitute great success with three times a week. Just consider your audition and the blazon of content you are creating, and determine for yourself what is reasonable.

How to Schedule Your Content

Bad Video Marketing Strategy So now the question becomes, "How practise I keep all of this in heed without letting it take over my entire life?" Let's continue with the case of a company that has fifty often asked question videos. The most convenient and efficient way to handle them would be to upload all of them to your channel and your website at once. Well…you can! I know I but said non to, but hear me out.

Both YouTube and well-nigh content management systems accept a scheduling characteristic. On YouTube, when yous go to upload a video, just select the Schedule option from the driblet down. Y'all can schedule all fifty videos correct and then and there. Optimize their titles, tags, and descriptions, and and so tell YouTube what mean solar day and what hour or half hr you want that video to release to the public.

You tin do the same for blog posts or pages on your site. Embed your video, write your accompanying content, and schedule a fourth dimension for WordPress or whatever CMS you are using to release the post or page. You could do an entire year'southward worth of blogging and YouTube in a twenty-four hour period if you lot are really aggressive.

Only remember:be consistent and don't burn down out your audition!